Do you want to start an e-commerce website? Are you trying to cultivate one that you have already established? Avoid these five mistakes.

1. Don’t be organic

Like it or not, SEO will be a big part of the success of your online store. Learn the ins and outs of tagging your images correctly, creating descriptive titles, using keywords, and more. It will make a big difference in the growth and success of your store.

2. Be a silent shopkeeper

When a person visits your online store, they should instantly see two things: a phone number that they can call if they have questions, and an email that they can message when they finally decide they don’t want to talk on the phone. Having your customer service department easily accessible will add credibility to your store and help keep people on site when they would have otherwise left. Don’t be a silent shopkeeper.

3. Bad organization

Whether you have a large catalog or a small catalog, you need to make sure that the products are displayed with large, high-quality images and that they are organized properly. Small stores can start with a one page design, but whatever happens, you need to feature products on the front page if you want to optimize your website for conversions.

4. Slow design

No one will stay and browse a site that takes forever to load, but that is often the case with e-commerce websites. You will upload a lot of large, high-quality images for the products you display, so you should use the right image hosting and processing service to keep your site up to speed.

A website-wide cache will also help things load quickly so your customers aren’t waiting for your products to appear on their screen.

5. Hostile mobile

Did you know that 70% of mobile searches are converted in an hour? That means if a mobile user comes to your website and your site is not ready for mobile users, they will just walk away and test the competitor’s website. Don’t think they will go to the trouble of accessing a desktop that can work with your site.

You need to be prepared when your customers are, and that requires having a mobile-friendly website to help increase conversions. Make sure to test your website on all types of devices to help stop bouncing resulting from poor website design.

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