Instant messaging, often abbreviated simply as “IM” or “IMing,” is the exchange of text messages through a software application in real time. Instant messaging differs from ordinary email in the immediacy of the exchange of messages and also makes a continuous exchange easier than sending an email back and forth. Most of the exchanges are text-only, although popular services such as AOL, MSN Messenger, Yahoo! Apple’s Messenger and iChat now allow voice messaging, file sharing, and even video chat when both users have cameras. Some instant messaging applications may use push technology to provide real-time text, which transmits messages character by character, as they are composed. More advanced instant messaging can add file transfer, clickable hyperlinks, voice over IP, or video chat.

WhatsApp messaging application is the instant messaging application widely used to send individual and group messages to your contacts; it has simplified people’s lives, especially those who are always on the go. It is a cross-platform mobile messaging application that allows you to exchange messages without having to pay for SMS. In addition to basic messaging, users can create groups, send each other unlimited images, videos, and audio multimedia messages.

The WhatsApp application development process is designed to operate on all mobile platforms such as Android, iOS, and Windows. Like what is the application to streamline and automate the communication flow process within the organization.

A large number of companies have gone to great lengths to help their people adopt an application like this and use it as part of their daily routine. The application can bring a great deal of automation between departments and within departments by allowing the sharing of files, images, etc. and make the decision-making process faster than ever with greater management control and informed decisions. There is a growing demand to address the ever-increasing and highly dynamic needs and requirements of customers, therefore in such a case having an app like this can help achieve desired business goals and outcomes by streamlining the communication process.

The success of these chat apps is highly dependent on the UI / UX design of the app, as it needs a higher level of user engagement dimension for it to be accepted as part of a culture and also because most people who might use chat applications are young.

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