Hello!
Our entry into the ‘ber’ months marks the beginning of the Christmas season.
But it’s only September, you say. Yes, for now, but before you know it, everyone is on a Black Friday shopping spree and splurging on Christmas presents.
From now on, start preparing your online store to ensure that your sales and profits increase and never decrease.
In addition to reviewing your inventory and making sure everything in demand is in stock, you should take a look at your customers’ purchasing plans.
We know this is a daunting task and that you won’t be able to get on with more important things if you have to take the time to take a survey.
So don’t worry, as we have here the questions that the CPC Strategy, a digital retail marketing agency, asked 1,500 consumers to find out how they intend to do their holiday shopping this year.
Take note of their responses and refer to them later when you start developing marketing and promotional campaigns for Black Friday, Cyber Monday, and Christmas.
When do you plan to start shopping for gifts?
The CPC Strategy report revealed that 35.5% of respondents, mostly from the 45-54 age group, plan to start shopping for Christmas gifts before Thanksgiving, while 32% of they said they prefer to wait until December before doing their shopping.
Where do you plan to look for gifts?
72.1% of shoppers plan to buy gifts on Amazon, 60.4% of them are considering brick-and-mortar stores like Walmart and Target, while 38.6% said they are buying from retailers’ online stores before mentioned.
If your store focuses on one item or category, prepare to win in the green, as 46% of respondents said they prefer to shop at a specialty store that focuses on the item they are looking for.
How much do you plan to spend?
There is a budget for older buyers.
79% of those between the ages of 55 and 64 plan to spend the same amount as last year; that’s $ 500 to $ 1,000 in gifts.
On the other hand, 23% of younger consumers ages 18-24 confidently emphasized that they intend to spend more.
If you check the price of products on your phone while in a store, where do you look first?
While in the store, 32% of shoppers said they check the price of products on Amazon, while about 23% of them go to Google.
What factors affect your decision to buy holiday gifts from a specific retailer?
Overall price, brand quality, and shipping speed turned out to be the most important factors a customer considers when deciding to buy holiday gifts.
The price of an item has the greatest weight for 46.1% of those surveyed, 16.2% of them attach importance to the brand, while 8% said that time is of the essence, so they will look for a retailer that you can send your order in the shortest time possible.
Now that their purchase plans are no secret to you, you can start taking concrete steps to ensure the success of your online store this holiday season.