90 years ago, Karl Benz and Gottlieb Daimler founded the “Mercedes-Benz” brand in Stuttgart, Germany. After World War I, the economy was so affected that the idea of ​​merging and building a partnership was seen as overcoming climatic obstacles. DMG and Benz & Cie., the world’s two largest car manufacturers at the time, successfully merged in May 1924 and in 1926 “Mercedes-Benz” was born.

The three-star Mercedes logo represents the company’s dominance over land, sea and air. According to the company, it represents the automaker’s drive towards universal motoring with its engines dominating land, sea and air. The emblem is a symbol of world domination.

Cars that made history

The engines of Mercedes cars are of supreme quality. These premium engines evolved with the evolution of different cars in each era since their first production. The Model K was the first car produced, after the two companies merged.

It was incredibly successful and the production of Mercedes-Benz cars increased to 7,000 in 1927. Then came the S-series with a variety of cars until 1929. In the 30’s the biggest and most prestigious car ‘Mercedes-Benz W15’ made its debut, which helped them become one of the leading brands in the automotive industry.

The 260 D model was the world’s first diesel passenger car. In the 1940s, the company stopped vehicle production due to World War II, then resumed operations in 1946 with the 170 V. During the 1950s, it topped the sales charts in Germany, introducing some of its its most attractive cars, such as the 190 and 300SL.

The 1960s was the decade of the muscle car. In 1967, they introduced the Mercedes AMG as a separate high-performance division of Mercedes-Benz. The first car introduced by the division was the famous 300SEL 6.3 V8 Saloon, which was given the name ‘Red Sow’.

During the 70’s, they produced some successful cars like the SL and SLC 107 series of cars, the G-Class and S-Class series, which are still in production. In the 1980s, it became the first car manufacturing brand to be concerned about environmental pollution. They introduced the closed-loop three-way catalytic converter to reduce overall car pollution.

In 1987, Mercedes-Benz introduced the 100 D 631 series and a year later the W201 Series 2 made its debut, which was a compact executive car with a sports sedan body style. In the 1990s, the company introduced the G-Class Wagons and SUVs and numerous new models such as the E-Class, C-Class and S-Class series.

The 2000s ushered in a new era in top mechanical loading technology. Numerous innovative designs and engineering concepts, such as the BlueTec system, launched in 2005 and had the ability to reduce CO2 emissions.

Today, Mercedes-Benz, along with its high-performance division AMG, is one of the best and most popular automakers, making luxury cars, trucks, coaches and buses. Additionally, the company offers financial services and auto repair.

Quality and Innovation

Since their first production run, they have succeeded in building quality automobiles and discovering innovative ways to implement technology that became the path for the future generation of automobiles. Some notable works introduced by them are as follows:

  • He developed the first road car with four-wheel brakes.
  • In 1936, the Mercedes-Benz 260D was the first diesel passenger car.
  • They were the first to offer direct fuel injection in the Mercedes-Benz 300SL.
  • In 1951 they were the first to develop the “security cage”.
  • Airbags were first introduced to the European market by them in 1981 with the S-Class model.
  • Mercedes-Benz was the first to introduce pretentious seat belts in the 1981 S-Class.
  • In September 2003, they introduced the world’s first seven-speed automatic transmission.
  • They are the first to develop, test and implement ESP, brake assist and other types of safety equipment in passenger cars.
  • In the 1980s, they developed the world’s first robot car together with Professor Dickmanns’ team.

Mercedes-Benz Arena in sport

Mercedes-Benz is a sports enthusiast brand. In football, Mercedes-Benz sponsors the German national football team. Mercedes-Benz sponsors the Bundesliga club VfB Stuttgart and provides the naming rights to its stadium, the Mercedes-Benz Arena. They have been in the races for a long time. In the 1930s they participated in Grand Prix Motor races. For the past few years they have dominated the F1 arena with drivers like Michael Schumacher, Lewis Hamilton and Nico Rosberg.

Identity and cooperation

The Mercedes-Benz logo speaks volumes about the brand, even if the name isn’t there. Now they are moving forward with the invention and implementation of new technologies that we don’t know about yet. They have been a great companion for years. Both of the success and fame did not make them irresponsible. They haven’t made a big deal out of safety innovations, and have even licensed them for use by competitors, in the name of improving car and passenger safety. As a result, crumple zones and anti-lock brakes are now standard on all modern vehicles.

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