12 trends in the ecommerce industry in 2017 that you should know about.
People have started looking at online shopping in recent years very seriously. If you belong to the business of e-commerce, you must know the latest trends. Go with the flow to achieve success. Plan to expand your business with the following 12 trends in the eCommerce industry in mind.
1. Contents of the website
The foundation of any eCommerce business lies in the substance of the site. Content that provides the information required to make a buying decision allows the customer to stay connected to your site.
During traditional shopping, we prefer to visit stores that have customer-friendly sales professionals who provide more information about the product. The website occupies that place in electronic stores.
Make sure you provide fresh content with all the necessary details so that online purchase goes smoothly. Also, embed live chat options on your website to drive more traffic.
2. Payment options
Most of us want to buy things. But when it comes to paying we all look for more options. To increase your eShop sales, be flexible with different types of payment methods. Include Apple Pay, PayPal Express, credit and debit card payments. In addition to adding multiple options, make sure to select the easy-to-use payment gateway.
3. Shipping and Delivery
Agree, I had a great online shopping experience with engaging content and secure payment options. Whats Next? Shipping and delivery. One of the keys to success in online business can talk about fast delivery. But you know? 58% of online shoppers add more items to their cart if the free delivery option is tagged with that item. It does not stop there, every 83 customers out of 100 buyers do not mind waiting a long time to receive their products if the shipping is free.
4. Return Policy
The hassle-free shopping journey is not over after delivery. In fact, it starts after that. Wondering how? Yes, after receiving the product people look at the return policy for various reasons. To stay ahead of the curve in your business in 2017, you need to be prepared to absorb the cost of transportation not only for delivery but also for returns. People will be tempted to order online on your site if they can replace it free of charge after seeing the item in person.
5. Personalized purchases
Digital store owners have agreed that custom purchases attract more customers than generic purchases. Undoubtedly, this trend will tend to grow in the coming years.
Extend your online portal with advanced technology. Provide more brands and more options to select a product. Customize loyalty programs. He understands that all clients never think alike. Get your pulse to sell your product.
are you warned? Your competitors began to get ahead of this trend. Don’t wait to start planning to customize your purchasing needs.
6. Videos
YouTube videos got their name in 2016 for eCommerce purchases.
2017, the focus has shifted to the use of videos on the site. Products that contain a video explanation had a higher conversion rate. The case study conducted by Tassimo shows that the conversion rate reached 74% and the customer engagement with the videos on the site was 340%.
7. Voice search
Voice searches have risen in serious online businesses. Voice search no longer acts as a fun tool. Use voice search on your site to increase your sale effectively.
How to benefit from voice searches? Optimize the content of your website in such a way that it appears in Google search results. This helps customers find a product simply by speaking using Google’s voice search function.
Look at Google’s research report confirming that voice search contributes 20% of search requests.
8. Mobile app purchases
Needless to say, mobile shopping has started galloping PCs. Just click here to find out more. Keeping in mind that as an online retailer, not only create a mobile responsive site but also combine the hooked mobile wallet functionality into your store.
E-commerce giants like Amazon, Apple, JD.com, Walmart, etc. they use their mobile app which brings in a significant part of the revenue.
9. Tool to Alert Fraudulent Activities
Imagine that you build an expensive house and do not provide doors. Yes, building a brilliant online site and not having any fraud management tools pushes your business down.
Customers don’t buy online when privacy and security barriers don’t meet their expectations. 2017 will continue to have a significant impact on this trend.
10. Black Friday and Cyber Monday
Cyber Monday and Black Friday attract more attention of customers to shop online. The trend in 2017 has confirmed that the distinction between Black Friday and Cyber Monday is fading. Both shopping holidays have moved online.
11.Multichannel purchases
The shopping trend has gained popularity through multiple channels. We know that people want a device for their purchases. Shoppers who pass by your store are not physically visiting your store. But don’t worry, he/she takes out a smartphone and searches online to collect product information. Next, she places an order after going home. Think Storage Google Apis says 42% of in-store shoppers physically order online when they get home. Funny sounds? Is not true.
12. Social selling
The social selling trend will grow throughout 2017. All the online store owners are focused on promoting their brands using social media platforms.
In the early stage of online business, ignite your online sales using Facebook live video and show product features. Once your business starts picking up, embed videos on the site.
quick conclusion
Risk and Career become part of every business. E-commerce can’t escape that. Just embrace these 12 previously posted trends to bring your online business up to date with the market.