Small businesses that thrive during the Internet age are at their best. They will be able to create a website for your business that will allow you to establish your online presence for years to come. There is no telling how many sales, leads, and inquiries will come from a small business website, regardless of industry.
I often tell clients that the Internet age we are in allows small business owners to be at their best. Even in the midst of a supposed recession, the Internet allows these small businesses to have a level playing field with others in their industry that are selling well and gaining momentum elsewhere in the country. The Internet creates a level playing field for small businesses in Cleveland, Ohio because while the economy in downtown Cleveland is not that great, the Internet economy across the country is booming.
Hire a Professional Firm
Hiring a professional web design and website development firm in Cleveland, Ohio should be your first step. Being the owner of MJM Design, I can say that there are really only three qualified firms located in downtown Cleveland that absolutely dominate the market. Mine is one of them, the others are Zorebo Interactive and… well, who cares. When you’re ready to buy a car, who’s one of the first people you talk to about your next purchase? The “car boy” of the family, exactly. Cars are horrible investments that are completely different from your next Cleveland small business website. Your small business website should offer a return on your investment, whether it’s generating sales, leads, inquiries, or referrals. Finding the “web guys” in Cleveland, Ohio is not a difficult thing to do and I highly recommend doing it before moving forward.
search engine location
Search engine placement for small business websites in Cleveland, Ohio is paramount. This allows small businesses to show their website to potential customers not only in their local market, but also in the national and global market. Search engine placement will generally require hiring a qualified web design and development company in Cleveland, Ohio. It’s a good idea for your site to not only appear locally on Google, Yahoo, and MSN search engines, but also rank organically or become known naturally on the search engine results pages (SERPs). I recommend staying away from Google AdWords, unless you have the monthly budget. If you can afford to spend $400 to $1,500 per month on Google PayPerClick advertising, then I say go for it. You can use Google Analytics to track and measure your conversions in dollar amounts.
Keep your site up to date
Your new small business website design and development project is nearly complete. Why did I say almost completed what do you say? Well, even if your site was designed and developed by MJM Design or another reputable web design and development company in Cleveland, Ohio, you’re still not out of the woods. Creating useful content and updating it regularly will allow you to reap the rewards and keep your customers coming back for more. If you skip this crucial step, all your previous efforts will be wasted, leaving you with really beautiful, professionally designed and developed HTML documents.
Do you need a content management system?
Content Management Systems, also known as CMS, are generally beneficial for larger businesses that plan to update their website content daily or even multiple times a day. This is useful for mortgage companies, companies whose products change rapidly, and companies that plan to report daily on what’s new in their industry. A content management system can be configured as a WYSIWYG (What You See Is What You Get) HTML editor that can be accessed by your website administrators. This will allow them to update the text content, images, and hyperlinks on their small business website without having to call their web development company to request changes to the order.
All four topics should have pointed you in the right direction for building and marketing your small business website design and development project in Cleveland, Ohio. If you need more information, I suggest you contact a web design and development company in downtown Cleveland, Ohio (we know what we’re doing) to learn more about what a website for your small business can do for your business. results.