With the widespread use of the Internet, mobile phones, smart devices, tablets, laptops and desktops, the way we search for anything we want to buy has changed in recent years. When it comes to buying a motor vehicle, we often turn to the Internet to compare and contrast our preferred car to drive. We want to look at multiple images, as well as a video if possible, so that we can fully appreciate the appearance of the vehicles; this can even help us buy the vehicle, car, truck, motorcycle or even the camper without even going to see it in person.

Therefore, we have generally established what the car buyer expects to be available at their fingertips to assist them in their purchase. But what about the large and small car dealerships out there? Large organizations will likely have a corporate engine behind them that will be used to showcase their actions. But what about the smaller car dealer or person who may go to car auctions from time to time and is looking to put their purchase on display for a quick sale?

We know there are industry platforms that can be used for a fee [similar to what we find in the restaurant take away industry] which many choose to make use of. That said, many smart car dealers are becoming increasingly aware of how important it is to establish a digital marketing footprint in their area of ​​operation and that managing their operations through a third party platform can become a hindrance to their success. business. brand goals.

It is with the above point in mind that car showrooms are taking steps to have their own car sales and marketing platform. This will allow them to have full control over when they post vehicles, change images and the car sales platform appears on their own company domain along with their own branding and image; Over time, this allows them to build real capital into the business without paying ongoing commissions or individual car listing fees.

Digital marketing for car dealers and car sellers in the form of having your own website with your own domain, based on company specific car dealer marketing that will drive users directly to the car dealer website and not to an industrial platform. Adopting this form of car sales marketing is certainly the way to build a car sales and marketing brand that will lead to higher revenue, larger digital marketing footprint and higher brand value.