Today’s business market is highly competitive and with so many companies fighting for the top position, even a small mistake can result in lost business opportunities for the competition. If users have to wait patiently for the site content to load, it can be annoying for them, but for business owners this can be disastrous. It is crucial to keep the site performance stable and continuous monitoring of site performance has become the main need today.
There are times when even a barely noticeable slow delay lasting just a few fractions of a second can increase bounce rates and reduce sales for major e-commerce sites. And with the rise of mobile-optimized sites, which allow people to communicate, watch, read and shop online, keeping your website up to speed has become even more important. However, even the most vigilant webmasters cannot monitor their website 24/7. Therefore, it becomes difficult to keep track of the site and when it is down, it is bad for business and online reputation. In order to reach a broader audience base, businesses are using 24/7 website monitoring service so that any website related issues can be quickly addressed and resolved. .
Here are some of the reasons why 24/7 website monitoring can improve your business:
Customize system alerts: Businesses today place great emphasis on real-time risk management and continuous reporting systems through their effective and robust monitoring processes. This often encourages automation so that critical information needed to make profitable, risk-based decisions that support core missions as well as your business processes can be provided to the top management level.
Communicate proactively with customers: Identifying any potential issues before they affect customers will help you stay ahead of customer complaints and also actively communicate with them and provide real-time updates. Proper communication helps protect the integrity of the business and also helps reduce employee or customer frustration.
Save resources and money: 24/7 website monitoring helps you save resources and money as the monitoring software does all the work for you. Since you are immediately alerted to any issues that occur, you can instantly address them without wasting time. Monitoring tools start the process with initial discovery and determine the type of traffic, data, and users associated with the site. This information also helps organizations easily provide a baseline assessment.
Identify security risks: Continuous website monitoring service providers allow security professionals to view a continuous stream of real-time snapshots of the current state of the site and also check networks, endpoints, cloud applications, devices and the data. Since the network is constantly evaluated, it improves the security level of the website. The main function of continuous monitors is to keep the security team aware of recently detected exploitable weaknesses, vulnerabilities, misconfigurations, and missing patches.
Search engines: To provide the best services to users searching for your products or services, it is important to gain visibility in search engines. But if your website doesn’t work when search engine crawlers look for it, then the message is clear that the site is slow and inactive, so it won’t be promoted as much as other sites offering similar products or services. If search engine crawlers can’t get to your site, you’re simply missing out on great business opportunities.