When it comes to personal branding, there really is no right or wrong answer. Much of this is subjective. However, that doesn’t mean you’re incapable of making mistakes or wishing you could have done something better/different. If I had the chance to do it again, of course, I’d probably do those things differently. Well, even if you made mistakes, all hope is not lost. You can still fix what needs to be fixed and go from there.

Make arrangements in a sensible way

When it comes to correcting the mistakes you made in your personal brand, you want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and hopefully you will be able to identify what needs to be corrected.

• You want to make sure your reputation is intact: If you’re not sure what other people are going to find when they search for you (personally), you should search for it yourself. The main elements in the search engine must be positive about you. In addition, those items must have value and must help improve your reputation and increase your credibility. If you see that this is not the case, go back to those elements and improve them until they show you in a more positive light.

• Entertainment vs. Marketing Value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not be interested any longer. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused, but they may leave feeling like they don’t have much to show for it.

• Don’t overdo it: Content that is connected to your personal brand is definitely worth reviewing to make it read better. However, overediting is definitely not a good idea in general. The last thing you want to do is edit so much that you lose yourself and what you represent in the process. It is important to show your vulnerable/human side but, at the same time, show how valuable you are professionally and how your experience can help other people.

• Combine your personal and professional brands: The truth is that there is a strong connection between your personal and professional brand. They are two parts of you and those parts must have at least a discrete connection in order for other people to accept them. If you are communicating messages from both brands, they must be in sync. You can’t really separate the two anyway. The best thing you can do is make sure they exist in harmony.

• Make sure your social media profiles are up to date: Profiles are extremely important for your personal brand. They has to stay updated. That means you update your status periodically (at reasonable intervals), change your photo if it’s not appropriate or relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them updated.

• Make sure your photo is appropriate: First, make sure you have a photo that people can identify with your personal brand. Second, it must be an appropriate photo. That means it must be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because they will definitely cross paths with your brand and professional persona.

• Make sure your bio is what it should be: Your bio should be substantial enough so that other people can get an idea of ​​who you are and what you believe. On the other hand, you don’t want to go on and on to the point where the other person doesn’t have the patience to read on. However, you should definitely highlight your achievements because you are not only proud of them, but they also add value to you and other people will understand that you are someone they should form a relationship with and interact with.

• Always be yourself: Authenticity is an essential part of your personal brand. If you’re not authentic, people will know it and won’t want to connect with you. You certainly don’t want that to happen. The reality is that you won’t be able to have a successful relationship with everyone, but you want your relationships with those people who want to be connected to you to be strong and lasting.

Conclusion

All of the items listed above are important to your personal brand. Getting your personal brand the way you want it to be will take time and work, but it will be worth it for you. You should keep in mind that your personal brand will take you very far in business. It is very important that you understand your target audience and do everything you can to give them what they want and need. If you give them your best, you will get it back in full.