As David Bart says, the current era can rightly be described as the era of personalization. Gone are the days when manufacturers slaughter gigantic quantities of products with little or no variation, supposedly intended for the masses. The old approach worked well with objects of necessity, but lately it has become obsolete. People have their needs taken care of; what is now sought is a sense of individuality, whether attributed to an individual or an institution.

Golf ball manufacturers, like their counterparts in other fields, have stuck to the trend of the day and have introduced custom or personalized golf balls. These personalized golf balls are intended for celebrations, birthdays or annual golf related tournaments. Personalization extends to anything that needs to be commemorated. These custom golf balls typically have up to three custom lines of fifteen to seventeen characters (uppercase Arial text and English alphanumeric characters) with spaces. These balls are usually printed in blue, green, red, or black ink, and some manufacturers offer silver and gold prints as well. A warning could be included here for inscribed golf balls versus custom printed golf balls. These registrants, no matter how slight the registration, have their flight affected unlike the printed ones.

Personalized golf balls with their unique messages are certainly conversation starters on the golf course, they make excellent gifts for family, friends and clients. Always remember that customization makes it difficult to lose long golf balls. A typical custom golf ball order can take approximately five to eight business days to process, not including delivery time (1 to 5 days). Consideration should be given to refraining from unnecessary verbiage. Finally, manufacturers have the inherent and reserved right to refuse orders without a statement of cause.