There are many products and services that can benefit from cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.
nurseriesIf you run a day care center or day care center, you may want to consider licensing the rights to use an endearing cartoon character as your brand mascot. Having an identifiable brand with a cute cartoon character as a mascot will make children fall in love with your establishment. And if you run your business correctly, you can later take advantage of the brand recognition that the cartoon character has created for you to develop a franchise.
Credit cards Corporate-looking credit cards are boring. They may be suitable for corporate people, but what about the younger population? College and even college students are finding the ability to earn decent money even before graduation these days and many of them can afford to have a credit card. At this age, it’s safe to say that they would prefer a cool looking card or ‘kewl’ over a corporate looking one. Clever use of a proper cartoon character on a credit card can do wonders for your application rate, as evidenced by Asian countries like Hong Kong, Taiwan, Korea, and Japan. The same principle can also be applied to membership cards for stores that sell merchandise that caters to said demographics.
Books Whether you’re writing a children’s story book, puzzle game book, music training book, parenting guidance book, or even an adult self-help guide, consider licensing a cartoon character. . Cartoon characters don’t always have to look childish or cute. They can also look quirky and different (think The Simpsons). Use the right persona for the right product and for the right demographic. You can’t go wrong with that. The thing is, books that have a strong identity sell better, and what better way to do that than by using a suitable character to help you establish that identity? As an author, you can hope to establish a series of books using the character as the mascot for the series if you plan ahead and your first book sells well enough.
Greeting cards Cartoon characters work very well on products that carry a message, and greeting cards are one such product. The pretty pictures of landscapes are so cool. Since greeting cards are meant to convey a message and warm the heart, why not have a character with the right good looks and attitude do the job?
clothing and apparel If you are launching a new line of clothing or apparel for children or young adults, you may want to consider using cartoon characters to enhance the aesthetic quality and brand appeal of your merchandise. A right character with the right look for your product can really skyrocket your sales.
Toys, News and Stationery There are an increasing number of toys, novelties, and stationery designed for tweens and young adults flooding the market. Innovation and aesthetic beauty are the key factors driving sales of these products. For the cute factor, nothing beats a cartoon character.
In all of the examples above, I’d like to emphasize that I support licensing lesser-known characters over more famous ones. I share my views on this in another article. If you visit my website or search the internet for ‘Character licenses for your product? Forget Mickey and Bob! you would be able to find the item.