Anyone involved in B2B transactions would agree on one thing: closing a deal is a big mountain to climb. With our economy the way it is right now, we are only expected to have trouble convincing other companies to do business with us. But that shouldn’t leave us in despair. As an old saying goes: “there is more than one way to kill a cat”. The “cat” is poor business performance. The solution is telemarketing. Yes, that is correct. Telemarketers are pretty much the answer to your marketing needs. And when you equip them with a contact list from a commercial database provider, you can tell you’re on the road to progress. It’s such a simple solution, but it has many implications, both for you and your business. You can’t imagine the possibilities it opens up.

To begin with, telemarketing is one of the most efficient means for a company to promote itself. Let’s think about it in this sense. Getting B2B leads is a must for any business. This is because these types of leads are the ones that can lead to a successful sale or closed deal. To get these leads, you need to get the attention of business executives who may make the decision to work for you. This is where the point of contention begins. Have you ever watched a business executive watch television, listen to the radio, or read brochures and flyers? No, you haven’t. That’s because they focus on running the day-to-day operations of your business. Now try using telemarketing. You’ll see that no one can ignore a ringing phone, right? And if the telemarketers on the other end are savvy enough, that call can establish a working relationship with that company. Don’t be surprised if this leads to a closed deal after a few more calls.

An enterprise database provider is another story. It helps, or increases, the ability of telemarketers to reach the right potential customers. In addition, it is also a vast repository of information that telemarketers value. For example, the contact list provided by these companies typically has the company name, owner’s name, office address, office phone number, and email address. There are also others that are provided in the list. For example, the database also has the market these companies serve, the industry they belong to, as well as the financial status of the companies. All these can help a telemarketer to make the right decision and plan his telemarketing campaign properly. With the proper use of a business database, the business can gain new leads and from that, a successful sale can be made.

There are many other advantages that make using a business database an ideal means for telemarketing businesses to improve. To begin with, the process of getting the contact list is quite simple to perform. Just contact the right provider and you’ll have the lists you need. Second, the provided contact list is fresh, up-to-date and reliable enough to be used by telemarketers when they first receive it. Finally, they are relatively cheaply priced. You tend to save more when you just buy the list instead of making one yourself. That is an important point as making a list takes a lot of time, effort and money. These three items could have been used to improve your own business, don’t you think? That’s why it makes more sense to work with an enterprise database provider.

Telemarketing is here to stay, that’s a fact. You will earn more using their services. But once you add a commercial database to the mix, it becomes even better for you.