A very exciting design concept that Apple has recently introduced is unibody. The unibody is the case for the 15-inch MacBook Pro, MacBook Air, and the new MacBook. It is actually a piece of aluminum. Apple has made use of computer numerical control (CNC) milling machines to create laptop casings that can accommodate screens, ports, trackpad, keyboard, and complete interior electronics. This results in a light and robust product.

The new aluminum MacBook weighs just 4.5 pounds or 2.04 kg. This is really modest for a product that is packed with countless features. However, it’s heavy compared to the 3-pound MacBook Air, which is wonderfully thin. Both the laptops and the MacBook Pro are striking for their elegance and engineering perfection. The Apple Design related to the unibody may seem like a simple concept but very difficult to achieve in practice. This is the reason why manufacturers often build cases from different parts. It won’t matter if there are any bugs in such casings. The monocoque has to be accurate on all fronts or else the interior components won’t fit. Apple is known for its bold design approach. Another example of Apple’s design is the iMac. This is Apple’s desktop computer that is powered by 24-inch and 20-inch widescreen displays. The iMac’s case is just a sheet of aluminum, plus a compartment at the bottom. This compartment allows the user to access memory cards. The internals, the optical drive slot, microphone, iSight camera, and ports are all discreetly integrated. Together they offer a computer that is powerful and also takes up less space compared to a PC with similar features. The Mac mini isn’t slim yet like iMac or Apple laptops, it’s sleek. It is the ideal example of how a high-quality desk can reduce clutter with a height of 2 inches or 5 cm and 6.5 inches or 16.5 cm square. The Mac mini is a desirable product to have on a desk with its unique Apple design of an anodized aluminum case, curved corners, white cover, and quiet operation. Apple iPods also have a similar design philosophy to Apple’s. Highly polished stainless steel, glass and aluminum are combined with carefully placed controls and subtle curves. The click wheel design on the nano and classic has also become a style icon. It has been derived from the Touch Wheel and Scroll Wheel of the previous generation iPods.

Apple’s design of iPod-like laptops is all about weightlessness. iPod nano is only 1.3 ounces or 36.8 grams. The winner is the iPod shuffle with a body like a feather. It weighs 0.55 ounces or 15.6 grams. Innovation is essential to Apple’s existence, as well as to strategy. Apple treats innovation as part of everyday development and design. This is the reason why Apple products are easy to use and also boast amazing looks.

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