Imagine the scenario: You just moved into a new house, you get out of the boxes and start thinking about the basics. Heat, electricity, and water are crucial, and then you get to the things that make your house truly feel like home, things like your TV. These days, there are countless services out there to enhance your TV experience. From Freeview HD to Virgin Media via NOW TV, EE TV, BT Vision, YouView and many others, it really can be a bewildering experience. Each service has its own pros and cons, but for the best overall experience it’s hard to look much further than Sky and its TV offering. What makes it so compelling? Join us as we explain.

Sky has been around for as long as digital TV, with the company winning the UK’s first satellite TV license and building its service from there. As we enter 2016, the company is the country’s largest pay-TV provider, and there’s a reason for that. Its growth really started with the introduction of the Sky+ box and service, and it’s still a great reason to sign up with the company.

Sky+, if you don’t already know, allows you to manipulate and record live television. That means being able to pause, fast-forward, rewind, and even slow-motion live TV. At its launch, it revolutionized the way we watch TV, allowing us all to make a cup of tea before going back and fast-forwarding through those annoying ads. However, over the years, Sky+ has developed more and more features that make it an invaluable member of your entertainment system. Updates in recent years have greatly increased the amount of storage on the box and have even added advanced features like catch up TV and TV on demand, plus HD and 3D support.

However, perhaps the best reason to choose Sky is its exclusive content. Everyone knows about Sky Movies and Sky Sports, which represent the best sports and movie packages around, but perhaps the real star is Sky Atlantic. It’s completely free for all Sky customers (even those with the cheapest packages), but it offers some of the most attractive programs on the service. Through an exclusive agreement with HBO, the channel presents shows like Game of Thrones, Girls, True Detective, Last Week Tonight and many others. Other deals with AMC mean hit shows like Mad Men and The Walking Dead appear on the service.

That deal, and many others, ensure that Sky not only has the best live TV options, but also has a mammoth number of classic boxes available on demand. From classics like The Sopranos and The Wire to overlooked British gems like Hunderby, they’re all there and ready to watch on demand. It’s a fantastic service, and it’s only operated by Sky, which puts it at a clear advantage compared to the competition.

It doesn’t end with Sky+ though, because the company is about to launch Sky Q, its next-generation service that promises to revolutionize your TV experience once again. By quadrupling the number of tuners in the hub, the new box will allow you to record five shows simultaneously while watching on four other screens around the house. On top of that, it features an all-new touch-based remote control, a massive 1TB hard drive, support for 4K Ultra-HD TV programming, and it even has built-in Netflix support, for those rare shows and movies you’re craving. can’t get Heaven.

Simply put, Sky is still the best TV watching experience and it will only get better in the coming months.

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