Video marketing is all the rage for your online business and for good reason. Compared to traditional sales messages, video is the hands-down winner for grabbing the reader’s attention. If your return on investment (ROI) isn’t converting enough cash, you need a stronger call to action. Adding videos to your website can be the shot in the arm your sagging sales need.
Check it out: You have about seven seconds to engage your website visitors with an attention-grabbing headline. Every word counts. When a visitor scans the page and quickly clicks away, this is known as the “seven second death”. Oh! The way to prevent this from happening is to find a way to hook the reader and draw them into your sales message right away. You can quickly pique your visitor’s curiosity by adding a video to your landing page.
Video is powerfully persuasive in the buying process. In fact, some studies show it to be up to 72% more effective than print media alone. Because it adds a face, your face, to the product, it also increases trust with your buyers. This is an absolute “must have” in internet marketing if you want to stay in power for the long haul.
To supercharge your sales message, consider taking it a step further. Adding video testimonials from satisfied customers is another way to build trust with your target market. Call these video testimonials “Success Stories” and let your customers do the talking. By changing the word “Testimonials” to “Success Stories”, most sellers find their profits increase significantly.
According to the Wharton School of Business, video improves comprehension by 50% compared to a live presentation. That’s why videos work. For multi-channel marketing, they are powerfully effective. The next time you turn on your TV, notice the number of ads prompting the viewer to request a free, “no obligation” video to learn more about a product. This tactic is not only effective for list building. It also increases the likelihood that the customer will view the video, with tests showing that up to 97% of consumers will ultimately view it. Online marketers are now using what offline marketers have known for years: video marketing works.
There are other ways to integrate video into your online business besides adding it to your website. You can also offer it as a signup incentive for people who sign up for your mailing list. Once you’ve captured your site visitor’s name and email address, send a link to the video in an email. The video should contain information that is timely and valuable to the target market.
When it comes to taking your online business to the next level, break free from the chains of one-dimensional selling. Studies have shown that online video significantly increases the conversion rate compared to sales copy alone. Remember: use the same sales strategies that you use with sales copy. Sell the sizzle, not the steak, and end with a strong call-to-action that gives your website visitors a strong incentive to buy.