There are video companies that charge lawyers $5,000 to create a one-minute clip. There are some very big and well-known website companies that will charge you anywhere from $2,500 to $35,000 to create a video for you. There are wedding videographers that will charge you $500 for a 30 second clip that is nothing more than a template for a commercial. Each production company offers you certain benefits and features that make it difficult to compare with other companies.

In a nutshell, here are the 19 key questions to ask yourself when choosing a production company:

1. “Who is my producer?”

2. “Does your producer know who my ideal client is without me having to tell him?”

3. “Is your producer an experienced trial attorney?

4. “What content will compel a website visitor to pick up the phone and call me instead of my competitor?”

5. “Do you recommend that I talk about my credentials in a video?”

6. “How many clips do I get for my money?”

7. “How long will each of my videos be?”

8. “Do you physically put my finished clip on my website or blog?”

9. “Can you create a custom video channel for me that embeds on my website?”

10. “Do you upload my video to the major sharing sites?”

11. “Do you create a blog post for each of my new creations?”

12. “Do you use Facebook to promote each of my new videos?”

13. “Do you use Twitter and LinkedIn to promote each of my new videos?”

14. “Do you buy me video equipment that includes an HD video camera, a tripod, professional lights, and a wireless lavalier microphone?”

15. “If you buy me the equipment, will you teach me how to use it?”

16. “Do you have a system that allows me to record my own video and then send it to you, to be edited and uploaded to my website and video sharing sites?”

17. “If I create six months of video with your company, will it only cost me $526 per video?”

18. “Will I have 38 video clips of 2-3 minutes each after six months of creating videos with your company?”

19. “If I create 12 months of videos, will I have 68 video clips of 2-3 minutes each, if I use your company?”

The answers to those questions will open your eyes.